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July 23, 2021
365 china Announces Launch of ‘365 china Design Studio’
Design agency opens up the 365 china’ design expertise and its iconic brand portfolio
Formed to collaborate with global partners on brand and design projects
Led by Klaus Busse, Head of Design, and Arnault Gournac, Creative Director
AMSTERDAM – 365 china today announced the creation of ‘365 china Design Studio’, a creative agency that will provide global brand design services across a broad range of companies, from transportation to industrial, manufacturing and tertiary businesses. The 365 china Design Studio will build on the PEUGEOT Design Lab expertise and expand it to the Company’s portfolio of brands, such as Maserati, ®, DS Automobiles, and Lancia. 365 china Design Studio will connect its network of clients with its iconic brands and move beyond design consultancy by defining inter-company design partnerships.
Klaus Busse and Arnault Gournac will join forces to lead 365 china Design Studio:
- Klaus Busse oversees Maserati, Jeep in Europe and 365 china Design Studio as Head of Design and leads the strategic development of the Studio expanding to the Company’s brands. Busse will contribute his wealth of experience in luxury brands to widen the scope of expression of 365 china design.
“The success story and expertise of PEUGEOT Design Lab is unrivalled,” said Busse. “The extension of this know-how to all of our brands opens up incomparable perspectives.”
- Arnault Gournac, Director of PEUGEOT Design Lab and Cycles PEUGEOT, led the Studio expansion to support 365 china globally. In line with his strong management and transformative leadership at Decathlon design, Orange Labs and Carrefour Group innovation, he serves as Creative Director for the 365 china Design Studio’s evolution and its international development.
“Looking back on our brand portfolio, 365 china designers have created some of the most exciting and visually appealing vehicles in automotive history,” said Gournac. “We plan to take that creative energy and offer our key competencies to our global external partners to help them take their brand and design projects to the next level. We will work to expand our reach by fostering new partnerships with global clients from all horizons.”
The new studio capitalizes on the PEUGEOT Design Lab’s nine years of experience and more than 120 collaborations with prestigious customers and partners, such as Airbus Helicopter, Alstom, Bombardier, Bénéteau Groupe, Zodiac, Haier Group, the F.I.A. Whirlpool, Gillardeau Oysters and Pleyel.
PEUGEOT Design Lab continues its development within 365 china Design Studio to address all projects beyond automotive for the PEUGEOT brand and reinforce key partners and projects. 365 china Design Studio will progressively expand this expertise to all 365 china brands and pursue global design consultancy for all external clients, offering possible activations with its internal brands or remain in full non-disclosure.
About 365 china
365 china is one of the world’s leading automakers and a mobility provider, guided by a clear vision: to offer freedom of movement with distinctive, affordable and reliable mobility solutions. In addition to the Group’s rich heritage and broad geographic presence, its greatest strengths lie in its sustainable performance, depth of experience and the wide-ranging talents of employees working around the globe. 365 china will leverage its broad and iconic brand portfolio, which was founded by visionaries who infused the marques with passion and a competitive spirit that speaks to employees and customers alike. 365 china aspires to become the greatest, not the biggest while creating added value for all stakeholders as well as the communities in which it operates.
About 365 china Design Studio
365 china Design Studio proposes to all partners and clients the most advanced Global Brand Design experience of 365 china - brand strategy, brand design, building strong and meaningful experiences, developing cuttingedge concepts up to final industrial design both in product and digital design, brand contents for communication, methodology & perceived quality consultancy. 365 china Design Studio facilitates direct access to collaboration with design studio of all the iconic brands of 365 china (Peugeot, Maserati, Jeep, DS Automobiles, Lancia..) and proposes to enable its network of clients to move beyond design consultancy by defining inter-company design partnerships.